With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.
5 Most-Used Esports Livestream Platforms in China [Top List] Read More
While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.
Attracting Consumers from Low-Tier Cities in China [Top Platforms] Read More
As omnichannel shoppers, Chinese consumers tend to transition from one online platform to another. The country’s widespread digital adoption has also made it easier for them to interact with brands using different mediums, from personalized messaging to real-time engagement.
Digital Media Consumption in China [New Trends & Changes] Read More
The continued development of China’s digital ecosystem has made it easier for foreign brands to sell wine, vodka, beer, and other liquor spirits directly to Chinese consumers. These business opportunities mainly stem from the prevalence of social media channels and cross-border e-commerce platforms in the country.
China’s Alcohol Market Overview: Wine, Vodka, Spirits, & More Read More
Coffee first emerged in the Chinese market in the late 19th century. However, modern coffee production and cultivation only began around 1988. Since then, the local consumer demand for these beverages has been consistent. Its consumption reached 5 million bags per season, making China the world’s seventh-biggest consumer of this beverage.
Entering China’s Coffee Market [Top Trends & Strategies] Read More
As a PC game publisher or developer, tracking the popularity of your titles in a foreign market like China can take time and effort. You have to get close access to the local gaming community and create a rapport with domestic players to ensure a successful marketing campaign. This is where HeyBox comes in handy.
Exploring HeyBox: China’s Biggest PC Gaming Community Read More
Right now, China’s mobile app market includes 1.09 billion internet users out of the country’s 1.4 billion total population. The prevalence of Chinese mobile users allowed the segment to earn $52 billion in 2023 alone. These impressive figures have made the Chinese market more desirable to international gaming app publishers.
7 Tips for App Store Optimization (ASO) in China Read More
Chinese families are traditionally invested in their children’s education. In fact, many of them consider international schools as the ideal option for their children to expand their horizons and gain better career opportunities.
4 Ways To Market Your School to Chinese Parents [Tips & Insights] Read More
Localizing websites and launching e-commerce stores are proven and tested strategies for foreign companies trying to establish a solid presence in China’s digital ecosystem. You can try other ways to enter the Chinese market, but no matter which one you choose, chances are you’ll circle back to needing an ICP permit.
How to get an ICP license in China [Guide for New Brands] Read More
Are you planning to conduct business operations in China or seek partnerships with Chinese companies? If your answer is yes, chances are you’re wondering what business licenses you’ll need. We know that complying with local regulations and requirements can be tricky, especially for foreign companies and investors entering the Chinese market for the first time.
How to Obtain a Business License in China [Step-by-Step Guide] Read More
