Mid-autumn festival or 中秋节 is a celebration often observed in Asian countries, but its roots originate in China. With local consumers particularly mindful of local culture, it’s a holiday that opens doors for foreign brands to engage more deeply with their target audience.
5 Marketing Ideas for Mid-Autumn Festival in China [Insights] Read More
While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.
Attracting Consumers from Low-Tier Cities in China [Top Platforms] Read More
Coffee first emerged in the Chinese market in the late 19th century. However, modern coffee production and cultivation only began around 1988. Since then, the local consumer demand for these beverages has been consistent. Its consumption reached 5 million bags per season, making China the world’s seventh-biggest consumer of this beverage.
Entering China’s Coffee Market [Top Trends & Strategies] Read More
Right now, China’s mobile app market includes 1.09 billion internet users out of the country’s 1.4 billion total population. The prevalence of Chinese mobile users allowed the segment to earn $52 billion in 2023 alone. These impressive figures have made the Chinese market more desirable to international gaming app publishers.
7 Tips for App Store Optimization (ASO) in China Read More
Among many promotional events that may drive sales to foreign brands is China’s 618 Shopping Day. It’s the country’s second-largest annual e-commerce festival, highly anticipated by local consumers and participating merchants.
Everything About 618 Shopping Festival in China [Trends & Strategies] Read More
China is the second-largest cosmetics market in the world. With the Chinese social media platforms continuing to rise, foreign brands are now finding it much easier to enter and flourish within the country’s booming beauty market. To this day, Chinese consumers still show great interest in both local & overseas cosmetics products.
Cosmetics Trends in China: How Brands Can Adapt in a Trend-Driven Market Read More
Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.
Winning Over Chinese Millennials: Trends & Spending Habits Read More
In 2023, approximately $25 billion worth of medical equipment exports came to China from global markets like the United States, Germany, and Japan. And within the same year, the local pharmaceutical market imported foreign medicines valued at over $35 billion.
How To Advertise Medical Products in China [Market Regulations] Read More
China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
