Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
The transition from traditional media consumption to digital channels has uniquely positioned Chinese millennials as highly tech-savvy consumers. Today, this consumer demographic covers 31% of the country’s overall population size.
Winning Over Chinese Millennials: Trends & Spending Habits Read More
China’s digital economy has always been ahead of its time. When the rest of the world started paying attention to QR codes and live commerce platforms because of the pandemic, Chinese citizens had long been utilizing these trends for their daily needs.
How China’s digital ecosystem is moving ahead of the rest Read More
As the bearer of most household purchasing decisions, the power of female consumption in the Chinese market cannot be overlooked. In fact, women in China are considered the third-largest consumer group in the world. It has an impressive market size equivalent to the value of the combined retail markets of Germany, France, and the UK.
The “She Economy” in China: Decoding How Chinese Women Shop Read More
The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.
5 Key Trends For High-End Cosmetics Market in China [Full Guide] Read More
When talking about Chinese beauty standards, most people often think that it refers to the expected physical appearance of women in China. However, over the past few years, the male beauty categories have started gaining popularity and are setting a new trend in the local cosmetics market.
The Future of Male Beauty Market in China [New Trends & Insights] Read More
It’s no secret that promoting a healthy lifestyle has always been a solid driving force within the Chinese consumer market. In fact, based on a survey, 73% of local shoppers in China are willing to pay premium prices for products that are beneficial for their mental and physical well-being.
7 Chinese Wellness Market Trends Foreign Brands Should Know Read More
The conclusion of the previous pandemic has noticeably led to rising demand and consumption within the Chinese fragrance market. With local headlines reporting positive market insights and growing perfume sales, international brands are becoming more eager to seize this opportunity.
7 Tips To Dominate the Chinese Perfume Market [Trends & Insights] Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
Although Chinese watch brands have gained international recognition over the years, there’s no denying that the country’s local consumer market still strongly prefers foreign luxury watches.
Luxury Watch Market in China [Industry Overview & Marketing Tips] Read More
