Live streaming Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 18 Mar 2025 06:39:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Live streaming Archives | Sekkei Digital Group 32 32 211799279 Travel Live-streaming in China: 5 Tourism Marketing Strategies https://sekkeidigitalgroup.com/travel-live-streaming-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=travel-live-streaming-in-china https://sekkeidigitalgroup.com/travel-live-streaming-in-china/#respond Tue, 18 Mar 2025 06:39:30 +0000 https://sekkeidigitalgroup.com/?p=36175 Gone are the days when live commerce was only for buying products and services. In China’s tourism industry, consumers include live-streaming platforms as a significant part of their travel planning process (pre-trip, during-trip, and post-trip). 

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]]> https://sekkeidigitalgroup.com/travel-live-streaming-in-china/feed/ 0 36175 How to Promote an Event in China: Strategies for Global Companies https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-promote-an-event-in-china https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/#respond Sun, 09 Mar 2025 06:25:34 +0000 https://sekkeidigitalgroup.com/?p=36156 Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.

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]]> https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/feed/ 0 36156 How To Market Gaming Hardware in China [Strategies & Trends] https://sekkeidigitalgroup.com/how-to-market-gaming-hardware-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-market-gaming-hardware-in-china https://sekkeidigitalgroup.com/how-to-market-gaming-hardware-in-china/#respond Mon, 09 Dec 2024 06:25:48 +0000 https://sekkeidigitalgroup.com/?p=35928 The increased consumption of game-related technologies, peripherals, and accessories in China is mainly attributed to the continued popularity of online games and the rapid growth of the gaming population within the country. Here are some insights and strategies to help you market gaming hardware in China.

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]]> https://sekkeidigitalgroup.com/how-to-market-gaming-hardware-in-china/feed/ 0 35928 The Power of Mobile Gaming Influencers in China [Top KOLs & Strategies] https://sekkeidigitalgroup.com/the-power-of-mobile-gaming-influencers-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-mobile-gaming-influencers-in-china https://sekkeidigitalgroup.com/the-power-of-mobile-gaming-influencers-in-china/#respond Sun, 13 Oct 2024 04:33:43 +0000 https://sekkeidigitalgroup.com/?p=35773 Our influencer marketing campaigns are built around genuine user engagement. In this post, we’ll highlight how you can effectively utilize gaming influencers in China to appeal to highly tech-savvy Chinese gamers.

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]]> https://sekkeidigitalgroup.com/the-power-of-mobile-gaming-influencers-in-china/feed/ 0 35773 5 Best Chinese Streaming Platforms [Insights & Strategies] https://sekkeidigitalgroup.com/best-chinese-streaming-platforms/?utm_source=rss&utm_medium=rss&utm_campaign=best-chinese-streaming-platforms https://sekkeidigitalgroup.com/best-chinese-streaming-platforms/#respond Wed, 09 Oct 2024 02:15:55 +0000 https://newsite.sekkeistudio.com/chinese-online-video-streaming/ In China’s digital-centric market, online video content has become an essential marketing tool for brands attempting to connect and engage with more local consumers.

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]]> https://sekkeidigitalgroup.com/best-chinese-streaming-platforms/feed/ 0 2391 The Influence of Daigou in China & How It Affects Your Business https://sekkeidigitalgroup.com/the-influence-of-daigou-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=the-influence-of-daigou-in-china https://sekkeidigitalgroup.com/the-influence-of-daigou-in-china/#respond Fri, 20 Sep 2024 14:32:02 +0000 https://sekkeidigitalgroup.com/?p=35687 The daigou industry used to be a highly coveted global trade channel, with personal shoppers directly catering to the local demand for overseas goods. Their extensive networks make cross-border transactions easier and more personalized for Chinese consumers.

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]]> https://sekkeidigitalgroup.com/the-influence-of-daigou-in-china/feed/ 0 35687 5 Most-Used Esports Livestream Platforms in China [Top List] https://sekkeidigitalgroup.com/5-most-used-esports-livestream-platforms-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=5-most-used-esports-livestream-platforms-in-china https://sekkeidigitalgroup.com/5-most-used-esports-livestream-platforms-in-china/#respond Thu, 12 Sep 2024 15:59:53 +0000 https://sekkeidigitalgroup.com/?p=35633 With their massive audience reach, tapping into popular esports livestream platforms in China offers foreign brands an opportunity to drive sales and increase local visibility. Here are some insights from our team that may help you maximize these channels.

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]]> https://sekkeidigitalgroup.com/5-most-used-esports-livestream-platforms-in-china/feed/ 0 35633 5 Ways of Using Xiaohongshu Live-streaming for Your Business https://sekkeidigitalgroup.com/xiaohongshu-live-streaming/?utm_source=rss&utm_medium=rss&utm_campaign=xiaohongshu-live-streaming https://sekkeidigitalgroup.com/xiaohongshu-live-streaming/#respond Thu, 22 Aug 2024 04:39:52 +0000 https://sekkeidigitalgroup.com/?p=35544 In 2023, sales from Xiaohongshu live streams experienced a notable surge. One obvious indication was its gross merchandise volume increasing 4.2 times based on year-on-year growth. This shift helped the platform solidify its place in China’s live-streaming business landscape.

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]]> https://sekkeidigitalgroup.com/xiaohongshu-live-streaming/feed/ 0 35544 Exploring WeCom: China’s Top Business Communication Tool https://sekkeidigitalgroup.com/exploring-wecom-china/?utm_source=rss&utm_medium=rss&utm_campaign=exploring-wecom-china https://sekkeidigitalgroup.com/exploring-wecom-china/#respond Fri, 16 Aug 2024 13:25:01 +0000 https://newsite.sekkeistudio.com/wechat-work/ Beyond its social media and e-commerce function, did you know WeChat has external systems that can be utilized as an effective business communication tool? The WeCom platform allows businesses to improve internal collaboration and customize customer engagement.

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]]> https://sekkeidigitalgroup.com/exploring-wecom-china/feed/ 0 6517 How Does WeChat Live Streaming Work? [Guide For New Marketers] https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-wechat-live-streaming-work https://sekkeidigitalgroup.com/how-does-wechat-live-streaming-work/#respond Fri, 01 Mar 2024 04:49:56 +0000 https://sekkeidigitalgroup.com/?p=33457 Live streams are a common sight on any Chinese social media platform nowadays. This trend stems from the continued preference of the local audience to consume real-time video content, generating a massive user base of 765 million.

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