advertising Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Tue, 25 Mar 2025 07:49:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png advertising Archives | Sekkei Digital Group 32 32 211799279 7 Most Used Online Travel Agencies (OTA) in China [Top List] https://sekkeidigitalgroup.com/7-most-used-online-travel-agencies-ota-china/?utm_source=rss&utm_medium=rss&utm_campaign=7-most-used-online-travel-agencies-ota-china https://sekkeidigitalgroup.com/7-most-used-online-travel-agencies-ota-china/#respond Tue, 25 Mar 2025 07:49:47 +0000 https://sekkeidigitalgroup.com/?p=35073 With Chinese consumers back in the outbound tourism hype, they’re increasingly searching for more convenient ways to book travel-related services. One source that never fails to satisfy their needs is the long list of popular online travel agencies (OTA) in China. 

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]]> https://sekkeidigitalgroup.com/7-most-used-online-travel-agencies-ota-china/feed/ 0 35073 Kuaishou Marketing Guide in China https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/?utm_source=rss&utm_medium=rss&utm_campaign=kuaishou-marketing-ecommerce-china https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/#respond Tue, 18 Mar 2025 10:43:42 +0000 https://sekkeidigitalgroup.com/?p=29853 If you're looking for a short video platform with remarkably steady popularity in China's lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.

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]]> https://sekkeidigitalgroup.com/kuaishou-marketing-ecommerce-china/feed/ 0 29853 The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] https://sekkeidigitalgroup.com/the-ultimate-sina-weibo-advertising-guide/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-sina-weibo-advertising-guide https://sekkeidigitalgroup.com/the-ultimate-sina-weibo-advertising-guide/#respond Sat, 01 Mar 2025 17:03:19 +0000 https://newsite.sekkeistudio.com/the-ultimate-2022-weibo-ads-guide-part-1/ When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its thriving influencer economy and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands. 

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]]> https://sekkeidigitalgroup.com/the-ultimate-sina-weibo-advertising-guide/feed/ 0 6263 How Toutiao Advertising Works for Businesses in China https://sekkeidigitalgroup.com/toutiao-advertising-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=toutiao-advertising-in-china https://sekkeidigitalgroup.com/toutiao-advertising-in-china/#respond Wed, 04 Dec 2024 13:04:16 +0000 https://newsite.sekkeistudio.com/toutiao-advertising/ Advertising is among the fastest strategies for distributing content to your target audiences. In China, businesses have varied options for launching these campaigns, from the local social media landscape to Chinese search engine platforms. However, one app that you might not have encountered yet is Toutiao.

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]]> https://sekkeidigitalgroup.com/toutiao-advertising-in-china/feed/ 0 5199 How To Run Baidu PPC Advertising Campaigns [Tips & Strategies] https://sekkeidigitalgroup.com/baidu-ppc-advertising-made-easy/?utm_source=rss&utm_medium=rss&utm_campaign=baidu-ppc-advertising-made-easy https://sekkeidigitalgroup.com/baidu-ppc-advertising-made-easy/#respond Sat, 27 Apr 2024 16:00:15 +0000 https://newsite.sekkeistudio.com/the-complete-baidu-ads-guide-2021/ Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

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]]> https://sekkeidigitalgroup.com/baidu-ppc-advertising-made-easy/feed/ 0 6183 In-Feed Ads : Industry & Competitors Analysis https://sekkeidigitalgroup.com/in-feed-ads-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=in-feed-ads-analysis Fri, 21 Aug 2020 09:00:59 +0000 https://newsite.sekkeistudio.com/in-feed-ads-analysis/ In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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