digital advertising Archives | Sekkei Digital Group

Advertising in China: Finding the Best Strategies This 2025

Thu, 28 Nov 2024 17:17:36 +0000

When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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The Ultimate Guide to WeChat Ads: Key Strategies & Practices

Wed, 23 Oct 2024 12:33:54 +0000

WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.

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Digital OOH Advertising in China: New Trends & Opportunities

Thu, 26 Sep 2024 04:28:46 +0000

Today, more businesses are pouring their ad spend allocations into digital outdoor media. These digital screens are seen as a unified canvas for storytelling, giving brands the power to deliver consistent and immersive messaging to their target audience beyond the four corners of desktop and mobile devices.

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In-Feed Ads : Industry & Competitors Analysis

Fri, 21 Aug 2020 09:00:59 +0000

In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.

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What is Performance Marketing? Top Channels in China

Fri, 16 Aug 2019 10:21:51 +0000

As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measurable results.

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