Chinese social media Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Mon, 10 Feb 2025 07:17:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Chinese social media Archives | Sekkei Digital Group 32 32 211799279 7 Best WeChat Official Accounts You Should Follow This 2025 https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/?utm_source=rss&utm_medium=rss&utm_campaign=7-best-wechat-official-accounts https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/#respond Mon, 10 Feb 2025 07:17:33 +0000 https://newsite.sekkeistudio.com/5-awesome-wechat-official-accounts/ Among China's top social media platforms, WeChat remains the most influential digital marketing channel for businesses. It goes beyond a typical messaging app, from its content creation tools to its e-commerce functions. It hosts 25 million WeChat official accounts, making it a good source of information for launching a successful brand profile.

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]]> https://sekkeidigitalgroup.com/7-best-wechat-official-accounts/feed/ 0 6468 Attracting Consumers from Low-Tier Cities in China [Top Platforms] https://sekkeidigitalgroup.com/attracting-consumers-from-low-tier-cities-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=attracting-consumers-from-low-tier-cities-in-china https://sekkeidigitalgroup.com/attracting-consumers-from-low-tier-cities-in-china/#respond Mon, 02 Sep 2024 11:01:34 +0000 https://sekkeidigitalgroup.com/?p=35591 While most brands scramble for the attention of ultra-high-net-worth individuals, consumers from low-tier cities in China remain a largely untapped market to this day. And with around 70% of the country’s urban population belonging to low-tier cities, this is an important audience segment for foreign brands to consider if they want to expand their local reach.

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]]> https://sekkeidigitalgroup.com/attracting-consumers-from-low-tier-cities-in-china/feed/ 0 35591 5 Video Game Conventions in China Worth Attending [Top List] https://sekkeidigitalgroup.com/video-game-conventions-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=video-game-conventions-in-china https://sekkeidigitalgroup.com/video-game-conventions-in-china/#respond Mon, 26 Aug 2024 13:37:35 +0000 https://sekkeidigitalgroup.com/?p=35560 With China's massive audience reach and rapidly developing online gaming industry, attending exhibitions helps foreign brands prepare for market entry and continuously enrich their approach when promoting their game titles to local consumers

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]]> https://sekkeidigitalgroup.com/video-game-conventions-in-china/feed/ 0 35560 Exploring China’s E-sports Market [Business Opportunities] https://sekkeidigitalgroup.com/china-esports-market/?utm_source=rss&utm_medium=rss&utm_campaign=china-esports-market https://sekkeidigitalgroup.com/china-esports-market/#respond Thu, 15 Aug 2024 14:10:26 +0000 https://sekkeidigitalgroup.com/?p=35505 The success of esports in China is a direct result of the country’s thriving local gaming market. With the industry appealing to younger consumers, it has become crucial for foreign brands to maintain their presence in this segment.

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]]> https://sekkeidigitalgroup.com/china-esports-market/feed/ 0 35505 How to Use WeChat Groups for Business Marketing in China? https://sekkeidigitalgroup.com/how-to-use-wechat-groups-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-wechat-groups-for-business https://sekkeidigitalgroup.com/how-to-use-wechat-groups-for-business/#respond Tue, 13 Aug 2024 11:42:52 +0000 https://sekkeidigitalgroup.com/?p=35489 Beyond its massive 1.3 billion user base, WeChat offers many features capable of connecting a brand to its intended audience. This includes the ability to create various WeChat Groups meant to serve your customers better and generate private domain traffic.

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]]> https://sekkeidigitalgroup.com/how-to-use-wechat-groups-for-business/feed/ 0 35489 How big is the Console Games Market in China? [Insights & Trends] https://sekkeidigitalgroup.com/console-games-market-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=console-games-market-in-china https://sekkeidigitalgroup.com/console-games-market-in-china/#respond Thu, 04 Jul 2024 01:36:46 +0000 https://sekkeidigitalgroup.com/?p=35108 Around 15% of the 685 million Chinese gamers use console hardware to play their favorite game titles. While not as prevalent as mobile and PC games, the local demand for this gaming format is an untapped, less saturated market foreign businesses may explore.

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]]> https://sekkeidigitalgroup.com/console-games-market-in-china/feed/ 0 35108 4 Ways To Market Your School to Chinese Parents [Tips & Insights] https://sekkeidigitalgroup.com/4-ways-to-market-your-school-to-chinese-parents/?utm_source=rss&utm_medium=rss&utm_campaign=4-ways-to-market-your-school-to-chinese-parents https://sekkeidigitalgroup.com/4-ways-to-market-your-school-to-chinese-parents/#respond Wed, 19 Jun 2024 03:00:51 +0000 https://sekkeidigitalgroup.com/?p=35006 Chinese families are traditionally invested in their children’s education. In fact, many of them consider international schools as the ideal option for their children to expand their horizons and gain better career opportunities.

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]]> https://sekkeidigitalgroup.com/4-ways-to-market-your-school-to-chinese-parents/feed/ 0 35006 The Future of Female Gaming in China [Top Market Trends] https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-female-gaming-in-china https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/#respond Tue, 30 Apr 2024 03:33:31 +0000 https://sekkeidigitalgroup.com/?p=34135 China still holds the title of the world's second-largest online video game market, with an overall annual revenue of $44 billion. The continued development and popularity of this industry are mainly attributed to its growing user base of 772 million. From the themes and characters to the gameplay itself, the majority of games popular in Asia and all over the world seem to cater primarily to the male gender. However, did you know that 46.2% of China’s gaming population are women?

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]]> https://sekkeidigitalgroup.com/the-future-of-female-gaming-in-china/feed/ 0 34135 How Does Youku Advertising Work? [Account Types and Ad Formats] https://sekkeidigitalgroup.com/how-does-youku-advertising-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-youku-advertising-work https://sekkeidigitalgroup.com/how-does-youku-advertising-work/#respond Wed, 17 Apr 2024 03:37:10 +0000 https://sekkeidigitalgroup.com/?p=33989 For foreign companies seeking practical advertising options beyond TV commercials, Youku presents an opportunity to reach local Chinese audiences who are inclined to watch professionally produced videos.

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]]> https://sekkeidigitalgroup.com/how-does-youku-advertising-work/feed/ 0 33989 Tapping into Ultra-High Net-Worth Individuals (UHNWI) in China https://sekkeidigitalgroup.com/ultra-high-net-worth-individuals-uhnwi-china/?utm_source=rss&utm_medium=rss&utm_campaign=ultra-high-net-worth-individuals-uhnwi-china https://sekkeidigitalgroup.com/ultra-high-net-worth-individuals-uhnwi-china/#respond Tue, 02 Apr 2024 04:56:08 +0000 https://sekkeidigitalgroup.com/?p=33814 Targeting the right audience is one of the most critical indicators of a successful digital marketing strategy in China. Among the country's segmented consumer groups, the wealthy Chinese demographic presents a ripe opportunity for financial management firms and other foreign entrepreneurs.

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