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7 Best Practices for Website Localization in China [Full Guide]

SDG — Thu, 24 Apr 2025 08:29:34 +0000

This guide lays out proven steps for website localization in China, covering everything from major requirements (local hosting, domain name, ICP application) to strategies to help your brand reach more Chinese consumers.

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9 Little Red Book Marketing Tips For Foreign Brands [Full Guide]

SDG — Thu, 24 Apr 2025 04:41:47 +0000

User-generated content now drives purchasing decisions for many online shoppers in China, and Xiaohongshu is one of the few top platforms that shape the local consumer market. The app blends social discovery with e-commerce, giving consumers the power to browse, review, and recommend products using different media assets.

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WeChat Marketing Guide: How To Utilize China’s Super App

SDG — Tue, 15 Apr 2025 17:08:45 +0000

WeChat is the undisputed super app in China. In 2025, it garnered over 1.38 billion monthly active users, covering approximately 97% of the country’s population. With its massive user reach, consumer trends emerging from this platform naturally shape the patterns and preferences within the Chinese market.

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7 Major Food Fairs in China [B2B Marketer’s Guide]

SDG — Tue, 08 Apr 2025 11:58:37 +0000

When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?

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Sina Weibo Marketing Guide: Everything You Need to Know

SDG — Thu, 03 Apr 2025 14:20:19 +0000

Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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Top 10 Most Played Online Games in China

SDG — Sun, 09 Mar 2025 18:44:38 +0000

The rapid development of China’s digital ecosystem came with the explosive popularity of online games. In fact, this industry attracts over 668 million gamers, which is almost half of the overall Chinese population. Before you venture into the Chinese gaming market, it’s important to know what online games are the most played in China.

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How to Promote an Event in China: Strategies for Global Companies

SDG — Sun, 09 Mar 2025 06:25:34 +0000

Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.

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WeChat vs. Weixin: 7 Differences Foreign Brands Must Know

SDG — Sun, 02 Mar 2025 07:20:34 +0000

When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.

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Chinese Lantern Festival: How Did Consumers Celebrate This 2025?

SDG — Fri, 21 Feb 2025 07:35:05 +0000

As an event occurring right after Chinese New Year and Valentine’s Day, some marketers may perceive the Lantern Festival as a less significant occasion for the local consumer market. However, did you know it wields enough cultural influence to spark substantial digital consumption in China?

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Everything About China Joy 2025 [Event Details]

SDG — Mon, 17 Feb 2025 00:45:03 +0000

Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let's discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.

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