weibo ads Archives | Sekkei Digital Group

Sina Weibo Marketing Guide: Everything You Need to Know

SDG — Thu, 03 Apr 2025 14:20:19 +0000

Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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Weibo vs. WeChat: 7 Key Differences You Should Know

SDG — Sun, 08 Oct 2023 16:00:53 +0000

Entering through the local social media landscape is the most cost-effective digital marketing strategy new foreign brands can utilize to build brand awareness within the Chinese market. These social media platforms boast millions of monthly active users, but among them, WeChat and Weibo are the most effective in improving local brand image. Because of this, marketers are often confused about when and where to use these apps.

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Digital Advertising in China: Key Strategies and Best Practices

David — Fri, 09 Jun 2023 09:43:00 +0000

It’s no secret that the Chinese market has grown exponentially over the years. With its digital ad spending reaching a projection of over $173 billion for 2023, the country’s online advertising landscape remains the second-largest in the world. Effective marketing strategies and practices have become increasingly crucial for brands that want to stand out, especially now that many entrepreneurs are rushing to utilize the Chinese advertising market.

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