Weibo Archives | Sekkei Digital Group

Sina Weibo Marketing Guide: Everything You Need to Know

Thu, 03 Apr 2025 14:20:19 +0000

Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More]

Sat, 01 Mar 2025 17:03:19 +0000

When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its thriving influencer economy and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands.

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Weibo vs. WeChat: 7 Key Differences You Should Know

Sun, 08 Oct 2023 16:00:53 +0000

Entering through the local social media landscape is the most cost-effective digital marketing strategy new foreign brands can utilize to build brand awareness within the Chinese market. These social media platforms boast millions of monthly active users, but among them, WeChat and Weibo are the most effective in improving local brand image. Because of this, marketers are often confused about when and where to use these apps.

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Top 7 Weibo Campaign Tactics for Foreign Brands in 2023

Mon, 18 Sep 2023 10:49:33 +0000

Sina Weibo is one of the largest social media platforms in China. With over 593 million monthly active users, it’s an app foreign marketers must explore if they want to promote their brand and reach local consumers.

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What is weibo? Is Sina Weibo still Relevant for your Brand?

Fri, 12 Apr 2019 09:00:43 +0000

With the explosion of recent digital success from trending platforms such as Douyin, Toutiao and WeChat mini programs, it can be easy to forget the power and relevance of Weibo. […]

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KOL Marketing in China : Connecting Your Brands

Fri, 12 Oct 2018 08:00:05 +0000

With the rise of social media in this digital era, it’s no surprise that the fast-moving influencer industry has developed at an even more advanced pace. The digital age has […]

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