B2B marketing Archives | Sekkei Digital Group

7 Major Food Fairs in China [B2B Marketer’s Guide]

SDG — Tue, 08 Apr 2025 11:58:37 +0000

When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?

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Inside China’s Automotive Market: Finding B2B Opportunities

SDG — Mon, 16 Dec 2024 15:58:01 +0000

China’s automotive industry has recorded fast market recovery, with 25 million vehicles produced and sold within the same year. With the Chinese government lifting the foreign ownership restrictions on automakers, the competition within the local business scene has become fiercer.

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7 Strategies for B2B Marketing in China [Baidu, WeChat, & More]

David — Tue, 19 Nov 2024 15:35:48 +0000

China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let's discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.

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F&B in China – B2B Digital Success Formula

SDG — Wed, 16 Jun 2021 11:00:58 +0000

China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.

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Why B2B Businesses Should Leverage the Power of Marketing Automation

David — Fri, 31 Jul 2020 09:00:27 +0000

In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.

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How effective is LinkedIn for B2B Marketing in China

David — Fri, 10 Jan 2020 09:00:02 +0000

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. That’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.

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