Food & Beverage Archives | Sekkei Digital Group

7 Major Food Fairs in China [B2B Marketer’s Guide]

SDG — Tue, 08 Apr 2025 11:58:37 +0000

When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?

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China’s Alcohol Market Overview: Wine, Vodka, Spirits, & More

SDG — Fri, 09 Aug 2024 15:35:40 +0000

The continued development of China’s digital ecosystem has made it easier for foreign brands to sell wine, vodka, beer, and other liquor spirits directly to Chinese consumers. These business opportunities mainly stem from the prevalence of social media channels and cross-border e-commerce platforms in the country.

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Entering China’s Coffee Market [Top Trends & Strategies]

SDG — Fri, 02 Aug 2024 07:31:08 +0000

Coffee first emerged in the Chinese market in the late 19th century. However, modern coffee production and cultivation only began around 1988. Since then, the local consumer demand for these beverages has been consistent. Its consumption reached 5 million bags per season, making China the world's seventh-biggest consumer of this beverage.

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How to Tap Into China’s Energy Drink Market [Strategies & Trends]

SDG — Wed, 20 Mar 2024 03:54:34 +0000

Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.

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