SEO & SEM Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Fri, 11 Apr 2025 07:28:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png SEO & SEM Archives | Sekkei Digital Group 32 32 211799279 What is WeChat Search and how does it work? https://sekkeidigitalgroup.com/wechat-seo/?utm_source=rss&utm_medium=rss&utm_campaign=wechat-seo https://sekkeidigitalgroup.com/wechat-seo/#comments Wed, 09 Apr 2025 08:48:51 +0000 https://newsite.sekkeistudio.com/wechat-seo/ Social search is a trend that foreign brands can’t overlook, especially for a consumer market as digitally engaged as China. Among the country’s dynamic Chinese social media platforms, WeChat stands out for its in-app search functions that allow broad content discovery.

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]]> https://sekkeidigitalgroup.com/wechat-seo/feed/ 1 2320 How to Promote an Event in China: Strategies for Global Companies https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-promote-an-event-in-china https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/#respond Sun, 09 Mar 2025 06:25:34 +0000 https://sekkeidigitalgroup.com/?p=36156 Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.

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]]> https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/feed/ 0 36156 7 China SEO Strategies to Boost Your Brand This 2025 https://sekkeidigitalgroup.com/china-seo-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=china-seo-strategies https://sekkeidigitalgroup.com/china-seo-strategies/#respond Tue, 11 Feb 2025 15:41:03 +0000 https://newsite.sekkeistudio.com/china-seo/ Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.

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]]> https://sekkeidigitalgroup.com/china-seo-strategies/feed/ 0 6549 Baidu SEO Guide: 10 Best Practices in the Chinese Market https://sekkeidigitalgroup.com/baidu-seo-guide-best-practices/?utm_source=rss&utm_medium=rss&utm_campaign=baidu-seo-guide-best-practices https://sekkeidigitalgroup.com/baidu-seo-guide-best-practices/#respond Tue, 07 Jan 2025 03:41:42 +0000 https://newsite.sekkeistudio.com/seo-best-practices-for-china/ As the largest search engine in China, Baidu is a platform you can’t skip when conducting SEO. Beyond its massive user base, this marketing channel operates with more sophisticated algorithms and technologies than other search-based platforms in the local market.

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]]> https://sekkeidigitalgroup.com/baidu-seo-guide-best-practices/feed/ 0 6238 What are the Best Chinese Search Engines for Marketers in 2025? https://sekkeidigitalgroup.com/best-chinese-search-engine-for-marketers/?utm_source=rss&utm_medium=rss&utm_campaign=best-chinese-search-engine-for-marketers https://sekkeidigitalgroup.com/best-chinese-search-engine-for-marketers/#respond Tue, 03 Dec 2024 17:28:36 +0000 https://newsite.sekkeistudio.com/top-chinese-search-engines/ While the reliance on social search is becoming more evident in the Chinese market, it can’t be denied that traditional search engines still hold a significant influence on local consumption patterns. In fact, recent records show that there are over 827 million active search engine users in China.  

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]]> https://sekkeidigitalgroup.com/best-chinese-search-engine-for-marketers/feed/ 0 6527 Advertising in China: Finding the Best Strategies This 2025 https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=advertising-in-china-best-strategies https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/#respond Thu, 28 Nov 2024 17:17:36 +0000 https://newsite.sekkeistudio.com/advertising-in-china/ When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.

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]]> https://sekkeidigitalgroup.com/advertising-in-china-best-strategies/feed/ 0 3075 How To Run Baidu PPC Advertising Campaigns [Tips & Strategies] https://sekkeidigitalgroup.com/baidu-ppc-advertising-made-easy/?utm_source=rss&utm_medium=rss&utm_campaign=baidu-ppc-advertising-made-easy https://sekkeidigitalgroup.com/baidu-ppc-advertising-made-easy/#respond Sat, 27 Apr 2024 16:00:15 +0000 https://newsite.sekkeistudio.com/the-complete-baidu-ads-guide-2021/ Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

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]]> https://sekkeidigitalgroup.com/baidu-ppc-advertising-made-easy/feed/ 0 6183 Zhihu Marketing Guide: Unlocking How Chinese Quora Works https://sekkeidigitalgroup.com/zhihu-marketing-guide/?utm_source=rss&utm_medium=rss&utm_campaign=zhihu-marketing-guide Sun, 25 Feb 2024 16:00:45 +0000 https://newsite.sekkeistudio.com/zhihu/ While other marketers typically go for mainstream Chinese social media platforms like Weibo and Douyin, Zhihu presents itself as an underrated tool for digital marketing in China. In 2023, this professional knowledge-sharing platform recorded approximately 110.5 million local internet users utilizing this app monthly to look for in-depth answers to their day-to-day queries.

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]]> 6551 5 Ways Sogou Search Engine Can Boost Your Brand in China https://sekkeidigitalgroup.com/sogou-search-engine/?utm_source=rss&utm_medium=rss&utm_campaign=sogou-search-engine https://sekkeidigitalgroup.com/sogou-search-engine/#respond Mon, 08 Jan 2024 16:00:48 +0000 https://newsite.sekkeistudio.com/what-is-sogou/ Baidu is not the only search engine new brands can explore when generating leads or traffic within the Chinese digital landscape. Sogou stands out as a notable alternative, offering unique opportunities to enhance your brand's exposure within the local market.

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]]> https://sekkeidigitalgroup.com/sogou-search-engine/feed/ 0 6514 Bing vs Baidu: Why Bing Matters in Your SEO Campaigns for China https://sekkeidigitalgroup.com/bing-vs-baidu/?utm_source=rss&utm_medium=rss&utm_campaign=bing-vs-baidu https://sekkeidigitalgroup.com/bing-vs-baidu/#respond Mon, 20 Nov 2023 09:18:00 +0000 https://sekkeidigitalgroup.com/?p=32514 As the Chinese search engine landscape continues to evolve, the options you can use for your SEO strategy also go beyond just Baidu. You may not know, but one of the major players making waves in today’s local industry is Microsoft Bing.

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