WeChat Archives | Sekkei Digital Group

WeChat Marketing Guide: How To Utilize China’s Super App

SDG — Tue, 15 Apr 2025 17:08:45 +0000

WeChat is the undisputed super app in China. In 2025, it garnered over 1.38 billion monthly active users, covering approximately 97% of the country’s population. With its massive user reach, consumer trends emerging from this platform naturally shape the patterns and preferences within the Chinese market.

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What is WeChat Search and how does it work?

SDG — Wed, 09 Apr 2025 08:48:51 +0000

Social search is a trend that foreign brands can’t overlook, especially for a consumer market as digitally engaged as China. Among the country’s dynamic Chinese social media platforms, WeChat stands out for its in-app search functions that allow broad content discovery.

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WeChat vs. Weixin: 7 Differences Foreign Brands Must Know

SDG — Sun, 02 Mar 2025 07:20:34 +0000

When we refer to WeChat, new foreign marketers may think it’s the mobile app they can freely download on Apple and Google Play Store. However, there are two versions of this app. Weixin is not only the Chinese name but also a separate platform that exclusively caters to Mainland users.

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7 Best WeChat Official Accounts You Should Follow This 2025

David — Mon, 10 Feb 2025 07:17:33 +0000

Among China's top social media platforms, WeChat remains the most influential digital marketing channel for businesses. It goes beyond a typical messaging app, from its content creation tools to its e-commerce functions. It hosts 25 million WeChat official accounts, making it a good source of information for launching a successful brand profile.

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WeChat’s Little Green Book: Overview & Xiaohongshu Comparison

SDG — Fri, 22 Nov 2024 06:49:44 +0000

Little Green Book (Xiaolushu) is WeChat’s response to Xiaohongshu’s increasingly popular image-based, short-form content formats. It’s a relatively new feature within WeChat’s ecosystem that allows users to share images, notes, and quick stories beyond their existing followers.

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Acquiring an ICP License for WeChat Mini-Programs [Full Guide]

SDG — Thu, 07 Nov 2024 09:12:44 +0000

The latest rules released in December 2023 mandate that all businesses dabbling in web application and WeChat mini-program development should apply for ICP licenses. This registration is not only part of complying with the country’s digital content regulations but also for delivering a better user experience to local audiences.

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The Ultimate Guide to WeChat Ads: Key Strategies & Practices

David — Wed, 23 Oct 2024 12:33:54 +0000

WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.

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7 Best WeChat Campaigns for Chinese Outbound Travelers

SDG — Tue, 10 Sep 2024 15:30:08 +0000

Chinese customers expect businesses to accommodate their spending habits when flying abroad, from paying through local payment systems and QR codes to booking reservations via mini-programs. With WeChat fully integrated with these features, it’s a powerful tool for promoting travel brands in China.

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WeChat Service Account vs Subscription Account [Pros & Cons]

SDG — Fri, 06 Sep 2024 02:52:44 +0000

When you finally decide to open a WeChat Official Account for your business, you must choose between two options: a service account or a subscription account. If you’re unsure which option will work best for your brand, read along as we compare the pros and cons of the two account types.

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Exploring WeCom: China’s Top Business Communication Tool

SDG — Fri, 16 Aug 2024 13:25:01 +0000

Beyond its social media and e-commerce function, did you know WeChat has external systems that can be utilized as an effective business communication tool? The WeCom platform allows businesses to improve internal collaboration and customize customer engagement.

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