travel Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Wed, 16 Apr 2025 13:38:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png travel Archives | Sekkei Digital Group 32 32 211799279 Entering China’s Family Travel Market [Insights & Strategies] https://sekkeidigitalgroup.com/china-family-travel-market/?utm_source=rss&utm_medium=rss&utm_campaign=china-family-travel-market https://sekkeidigitalgroup.com/china-family-travel-market/#respond Wed, 16 Apr 2025 13:38:20 +0000 https://sekkeidigitalgroup.com/?p=36243 As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.

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]]> https://sekkeidigitalgroup.com/china-family-travel-market/feed/ 0 36243 Travel Live-streaming in China: 5 Tourism Marketing Strategies https://sekkeidigitalgroup.com/travel-live-streaming-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=travel-live-streaming-in-china https://sekkeidigitalgroup.com/travel-live-streaming-in-china/#respond Tue, 18 Mar 2025 06:39:30 +0000 https://sekkeidigitalgroup.com/?p=36175 Gone are the days when live commerce was only for buying products and services. In China’s tourism industry, consumers include live-streaming platforms as a significant part of their travel planning process (pre-trip, during-trip, and post-trip). 

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]]> https://sekkeidigitalgroup.com/travel-live-streaming-in-china/feed/ 0 36175 Chinese Outbound Tourism During Lunar New Year [What To Expect] https://sekkeidigitalgroup.com/chinese-outbound-tourism-during-lunar-new-year/?utm_source=rss&utm_medium=rss&utm_campaign=chinese-outbound-tourism-during-lunar-new-year https://sekkeidigitalgroup.com/chinese-outbound-tourism-during-lunar-new-year/#respond Sat, 25 Jan 2025 15:51:02 +0000 https://sekkeidigitalgroup.com/?p=36049 Experts predict that Chinese outbound tourism will return to pre-pandemic levels this year. This forecast is based on the 3.3-fold increase in Lunar New Year bookings and trips in 2024 compared to 2023’s figure for the same period. Read along as we discuss the importance of this holiday for the Chinese consumer market.

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]]> https://sekkeidigitalgroup.com/chinese-outbound-tourism-during-lunar-new-year/feed/ 0 36049 7 Top Chinese Industries Worth Entering This 2025 https://sekkeidigitalgroup.com/7-top-chinese-industries/?utm_source=rss&utm_medium=rss&utm_campaign=7-top-chinese-industries https://sekkeidigitalgroup.com/7-top-chinese-industries/#respond Fri, 17 Jan 2025 12:43:53 +0000 https://sekkeidigitalgroup.com/?p=34838 The Chinese market has a flourishing digital economy that drives a significant portion of this rapid growth. As the world’s largest economy in terms of social media usage, it’s a highly lucrative venture for foreign investors and businesses to explore.

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]]> https://sekkeidigitalgroup.com/7-top-chinese-industries/feed/ 0 34838 Marketing to Affluent Chinese Female Travelers Using Xiaohongshu https://sekkeidigitalgroup.com/marketing-to-affluent-chinese-female-travelers/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-to-affluent-chinese-female-travelers https://sekkeidigitalgroup.com/marketing-to-affluent-chinese-female-travelers/#respond Thu, 16 Jan 2025 15:19:26 +0000 https://sekkeidigitalgroup.com/?p=36019 With the power of She Economy extending its influence in the Chinese outbound tourism market, foreign travel brands must closely follow the consumption patterns that these audiences exhibit and how they affect their travel planning. And what better platform to find that data than Xiaohongshu?

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]]> https://sekkeidigitalgroup.com/marketing-to-affluent-chinese-female-travelers/feed/ 0 36019 Chinese Gen Z Tourists: Pioneers of New Travel Trends in China https://sekkeidigitalgroup.com/chinese-gen-z-tourists/?utm_source=rss&utm_medium=rss&utm_campaign=chinese-gen-z-tourists https://sekkeidigitalgroup.com/chinese-gen-z-tourists/#respond Thu, 09 Jan 2025 12:39:11 +0000 https://sekkeidigitalgroup.com/?p=35992 Chinese Gen Z tourists grew up with the rapid evolution of e-commerce and social media platforms. Because of this, the driving force of their travel consumption patterns often comes from online trends, reviews, and user-generated content.

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]]> https://sekkeidigitalgroup.com/chinese-gen-z-tourists/feed/ 0 35992 How to Use Xiaohongshu for Tourism Marketing https://sekkeidigitalgroup.com/xiaohongshu-for-tourism-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=xiaohongshu-for-tourism-marketing https://sekkeidigitalgroup.com/xiaohongshu-for-tourism-marketing/#respond Sun, 01 Dec 2024 10:56:42 +0000 https://sekkeidigitalgroup.com/?p=35901 It’s no secret that Chinese travelers rely on top social media platforms to discover outbound travel destinations and activities. However, among the handful of options available in China, Xiaohongshu has emerged as the top source of travel planning resources in the past few years.

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]]> https://sekkeidigitalgroup.com/xiaohongshu-for-tourism-marketing/feed/ 0 35901 Golden Week in China: Finding Travel Marketing Opportunities https://sekkeidigitalgroup.com/golden-week-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=golden-week-in-china https://sekkeidigitalgroup.com/golden-week-in-china/#respond Thu, 17 Oct 2024 15:36:35 +0000 https://sekkeidigitalgroup.com/?p=35785 Read along as we discuss several travel marketing opportunities brands can explore during the October Golden Week in China. We’ll also touch base on how this holiday affects the way Chinese citizens consume online.

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]]> https://sekkeidigitalgroup.com/golden-week-in-china/feed/ 0 35785 7 Top Destinations for Chinese Outbound Tourists [Market Insight] https://sekkeidigitalgroup.com/top-destinations-for-chinese-outbound-tourists/?utm_source=rss&utm_medium=rss&utm_campaign=top-destinations-for-chinese-outbound-tourists https://sekkeidigitalgroup.com/top-destinations-for-chinese-outbound-tourists/#respond Wed, 31 Jul 2024 09:15:06 +0000 https://sekkeidigitalgroup.com/?p=35389 This year, the surge of younger and older tourists has produced impressive numbers for China’s outbound tourism market. During the country’s Labor Day holiday alone, 1.5 million locals engaged in overseas travel. This strong rebound opens an opportunity for travel-related brands that are keen on attracting Chinese tourists as loyal patrons.

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