Chinese tourists Archives | Sekkei Digital Group

Entering China’s Family Travel Market [Insights & Strategies]

Paola — Wed, 16 Apr 2025 13:38:20 +0000

As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.

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Travel Live-streaming in China: 5 Tourism Marketing Strategies

SDG — Tue, 18 Mar 2025 06:39:30 +0000

Gone are the days when live commerce was only for buying products and services. In China’s tourism industry, consumers include live-streaming platforms as a significant part of their travel planning process (pre-trip, during-trip, and post-trip).

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Chinese Outbound Tourism During Lunar New Year [What To Expect]

SDG — Sat, 25 Jan 2025 15:51:02 +0000

Experts predict that Chinese outbound tourism will return to pre-pandemic levels this year. This forecast is based on the 3.3-fold increase in Lunar New Year bookings and trips in 2024 compared to 2023’s figure for the same period. Read along as we discuss the importance of this holiday for the Chinese consumer market.

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Chinese Gen Z Tourists: Pioneers of New Travel Trends in China

SDG — Thu, 09 Jan 2025 12:39:11 +0000

Chinese Gen Z tourists grew up with the rapid evolution of e-commerce and social media platforms. Because of this, the driving force of their travel consumption patterns often comes from online trends, reviews, and user-generated content.

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Golden Week in China: Finding Travel Marketing Opportunities

SDG — Thu, 17 Oct 2024 15:36:35 +0000

Read along as we discuss several travel marketing opportunities brands can explore during the October Golden Week in China. We’ll also touch base on how this holiday affects the way Chinese citizens consume online.

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7 Best WeChat Campaigns for Chinese Outbound Travelers

SDG — Tue, 10 Sep 2024 15:30:08 +0000

Chinese customers expect businesses to accommodate their spending habits when flying abroad, from paying through local payment systems and QR codes to booking reservations via mini-programs. With WeChat fully integrated with these features, it’s a powerful tool for promoting travel brands in China.

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5 Must-Know Tips to Attract Chinese Tourists [Complete Guide]

David — Wed, 09 Aug 2023 16:00:37 +0000

In Mainland China, gone were the days when local travelers relied solely on physical booking agencies to plan overseas trips. With the Chinese tourist market regaining its pace after the pandemic, independent travel planning and small-group trips have been getting all the hype.

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