Advertising Archives | Sekkei Digital Group Helping brands expand into China by increasing visibility, reach and sales Wed, 16 Apr 2025 13:38:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Advertising Archives | Sekkei Digital Group 32 32 211799279 Entering China’s Family Travel Market [Insights & Strategies] https://sekkeidigitalgroup.com/china-family-travel-market/?utm_source=rss&utm_medium=rss&utm_campaign=china-family-travel-market https://sekkeidigitalgroup.com/china-family-travel-market/#respond Wed, 16 Apr 2025 13:38:20 +0000 https://sekkeidigitalgroup.com/?p=36243 As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.

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]]> https://sekkeidigitalgroup.com/china-family-travel-market/feed/ 0 36243 7 Major Food Fairs in China [B2B Marketer’s Guide] https://sekkeidigitalgroup.com/major-food-fairs-in-china-b2b/?utm_source=rss&utm_medium=rss&utm_campaign=major-food-fairs-in-china-b2b https://sekkeidigitalgroup.com/major-food-fairs-in-china-b2b/#respond Tue, 08 Apr 2025 11:58:37 +0000 https://sekkeidigitalgroup.com/?p=36216 When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?

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]]> https://sekkeidigitalgroup.com/major-food-fairs-in-china-b2b/feed/ 0 36216 How Does Mafengwo Advertising Work? [Guide for Travel Brands] https://sekkeidigitalgroup.com/how-does-mafengwo-advertising-work/?utm_source=rss&utm_medium=rss&utm_campaign=how-does-mafengwo-advertising-work https://sekkeidigitalgroup.com/how-does-mafengwo-advertising-work/#respond Fri, 28 Mar 2025 06:01:12 +0000 https://sekkeidigitalgroup.com/?p=36201 Among the most popular platforms used by Chinese travelers is Mafengwo. With over 7.3 million monthly active users, it’s recognized as China's most-used short-term vacation rental booking platform.

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]]> https://sekkeidigitalgroup.com/how-does-mafengwo-advertising-work/feed/ 0 36201 Your Ultimate Douyin Advertising Guide [Formats, Costs, & More] https://sekkeidigitalgroup.com/your-ultimate-douyin-advertising-guide/?utm_source=rss&utm_medium=rss&utm_campaign=your-ultimate-douyin-advertising-guide https://sekkeidigitalgroup.com/your-ultimate-douyin-advertising-guide/#respond Mon, 10 Mar 2025 05:32:50 +0000 https://sekkeidigitalgroup.com/?p=27201 Chinese social media platforms are excellent avenues to increase brand awareness for new businesses entering China. However, the Douyin app stands out among many options, specifically for its creative tools, massive user base, and various ad formats.

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]]> https://sekkeidigitalgroup.com/your-ultimate-douyin-advertising-guide/feed/ 0 27201 How to Promote an Event in China: Strategies for Global Companies https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-promote-an-event-in-china https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/#respond Sun, 09 Mar 2025 06:25:34 +0000 https://sekkeidigitalgroup.com/?p=36156 Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.

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]]> https://sekkeidigitalgroup.com/how-to-promote-an-event-in-china/feed/ 0 36156 The Ultimate Sina Weibo Advertising Guide [Ad Types, Costs, & More] https://sekkeidigitalgroup.com/the-ultimate-sina-weibo-advertising-guide/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-sina-weibo-advertising-guide https://sekkeidigitalgroup.com/the-ultimate-sina-weibo-advertising-guide/#respond Sat, 01 Mar 2025 17:03:19 +0000 https://newsite.sekkeistudio.com/the-ultimate-2022-weibo-ads-guide-part-1/ When it comes to reaching trend-driven audiences, Weibo remains an unmatched digital marketing channel in China. With its thriving influencer economy and relatively high engagement rate, the platform undoubtedly opens many business opportunities for foreign brands. 

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]]> https://sekkeidigitalgroup.com/the-ultimate-sina-weibo-advertising-guide/feed/ 0 6263 How Does Little Red Book Advertising Work? [Full Guide] https://sekkeidigitalgroup.com/little-red-book-advertising-guide/?utm_source=rss&utm_medium=rss&utm_campaign=little-red-book-advertising-guide https://sekkeidigitalgroup.com/little-red-book-advertising-guide/#respond Sat, 01 Mar 2025 09:23:18 +0000 https://sekkeidigitalgroup.com/?p=32186 Did you know that more than 90% of posts in Little Red Book are user-generated content? Looking at this data, it’s apparent that the platform’s massive consumer base of 260 million monthly active users highly prefers word-of-mouth marketing over traditional promotions.

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]]> https://sekkeidigitalgroup.com/little-red-book-advertising-guide/feed/ 0 32186 Is the Pharmaceutical Industry in China Open to Foreign Brands? https://sekkeidigitalgroup.com/pharmaceutical-industry-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=pharmaceutical-industry-in-china https://sekkeidigitalgroup.com/pharmaceutical-industry-in-china/#respond Wed, 12 Feb 2025 08:24:36 +0000 https://sekkeidigitalgroup.com/?p=36090 China’s pharmaceutical industry is one of the key business segments that contributes to the country’s impressive economic growth. In November 2024, its retail sales reached approximately 62.2 billion yuan. Read along as we discuss the complexities of entering this market segment.

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]]> https://sekkeidigitalgroup.com/pharmaceutical-industry-in-china/feed/ 0 36090 Inside China’s Automotive Market: Finding B2B Opportunities https://sekkeidigitalgroup.com/china-automotive-market/?utm_source=rss&utm_medium=rss&utm_campaign=china-automotive-market https://sekkeidigitalgroup.com/china-automotive-market/#respond Mon, 16 Dec 2024 15:58:01 +0000 https://sekkeidigitalgroup.com/?p=35952 China’s automotive industry has recorded fast market recovery, with 25 million vehicles produced and sold within the same year. With the Chinese government lifting the foreign ownership restrictions on automakers, the competition within the local business scene has become fiercer.

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]]> https://sekkeidigitalgroup.com/china-automotive-market/feed/ 0 35952 How To Market Gaming Hardware in China [Strategies & Trends] https://sekkeidigitalgroup.com/how-to-market-gaming-hardware-in-china/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-market-gaming-hardware-in-china https://sekkeidigitalgroup.com/how-to-market-gaming-hardware-in-china/#respond Mon, 09 Dec 2024 06:25:48 +0000 https://sekkeidigitalgroup.com/?p=35928 The increased consumption of game-related technologies, peripherals, and accessories in China is mainly attributed to the continued popularity of online games and the rapid growth of the gaming population within the country. Here are some insights and strategies to help you market gaming hardware in China.

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