Paola, Author at Sekkei Digital Group https://sekkeidigitalgroup.com/author/paola/ Helping brands expand into China by increasing visibility, reach and sales Wed, 16 Apr 2025 13:38:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8 https://sekkeidigitalgroup.com/wp-content/uploads/2022/07/ms-icon-310x310-1-45x45.png Paola, Author at Sekkei Digital Group https://sekkeidigitalgroup.com/author/paola/ 32 32 211799279 Entering China’s Family Travel Market [Insights & Strategies] https://sekkeidigitalgroup.com/china-family-travel-market/?utm_source=rss&utm_medium=rss&utm_campaign=china-family-travel-market https://sekkeidigitalgroup.com/china-family-travel-market/#respond Wed, 16 Apr 2025 13:38:20 +0000 https://sekkeidigitalgroup.com/?p=36243 As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.

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