For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2025 Read More
When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.
Advertising in China: Finding the Best Strategies This 2025 Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
With China’s massive audience reach and rapidly developing online gaming industry, attending exhibitions helps foreign brands prepare for market entry and continuously enrich their approach when promoting their game titles to local consumers
5 Video Game Conventions in China Worth Attending [Top List] Read More
The success of esports in China is a direct result of the country’s thriving local gaming market. With the industry appealing to younger consumers, it has become crucial for foreign brands to maintain their presence in this segment.
Exploring China’s E-sports Market [Business Opportunities] Read More
Local festivals and holidays are the peak of consumerism in China, and one of the celebrations that Chinese consumers highly anticipate every year is the Qixi Festival. Beyond its long-standing culture, the younger Chinese population embraces this holiday as a chance to express their affection creatively.
Celebrating Qixi Festival in China [Full Marketing Guide] Read More
China’s travel and tourism industry continues to bounce back after the brief decline caused by the pandemic. The market has a predicted volume of 130 million Chinese tourists traveling abroad in 2024, a 50% increase compared to last year’s data.
9 Most Popular Chinese Travel KOLs In Mainland China Read More
Today, Chinese mobile games hold the largest market share in the country’s online gaming scene. Given the already crowded landscape, it’s in your best interest to find creative ways to stand out from the competition.
5 Best Chinese Platforms to Promote Mobile Games [Overview] Read More
Beyond social networking and improving brand visibility among Chinese consumers, did you know that the WeChat ecosystem can also serve as a cross-border e-commerce channel? It facilitates B2C transactions, allowing international brands to sell cross-border products and services through its e-commerce platform.
How To Open a WeChat Cross-Border E-Commerce Shop [Guide] Read More
Around 15% of the 685 million Chinese gamers use console hardware to play their favorite game titles. While not as prevalent as mobile and PC games, the local demand for this gaming format is an untapped, less saturated market foreign businesses may explore.
How big is the Console Games Market in China? [Insights & Trends] Read More
