KOCs Archives | Sekkei Digital Group

9 Little Red Book Marketing Tips For Foreign Brands [Full Guide]

SDG — Thu, 24 Apr 2025 04:41:47 +0000

User-generated content now drives purchasing decisions for many online shoppers in China, and Xiaohongshu is one of the few top platforms that shape the local consumer market. The app blends social discovery with e-commerce, giving consumers the power to browse, review, and recommend products using different media assets.

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Getting Started with Douyin Marketing [Account Setup & Insights]

SDG — Tue, 15 Apr 2025 07:57:49 +0000

Among China’s popular social media platforms, the Douyin app has the most influence on the country's younger consumer base. Right now, it's the largest domestic short-video-sharing app in China. Douyin caters to over 835 million monthly active users, one-third of whom are dominated by local Gen Z and Millennials.

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Sina Weibo Marketing Guide: Everything You Need to Know

SDG — Thu, 03 Apr 2025 14:20:19 +0000

Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

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The Basics of WeChat Channels: How Does It Work?

SDG — Thu, 03 Apr 2025 11:40:34 +0000

After opening your brand’s official WeChat account, what’s next? Perhaps you’re wondering how to boost your marketing efforts to attract more traffic to your in-app business profile and e-commerce store. One of the most effective ways to do this is through releasing short video content.

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7 Most Used Online Travel Agencies (OTA) in China [Top List]

SDG — Tue, 25 Mar 2025 07:49:47 +0000

With Chinese consumers back in the outbound tourism hype, they’re increasingly searching for more convenient ways to book travel-related services. One source that never fails to satisfy their needs is the long list of popular online travel agencies (OTA) in China.

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Kuaishou Marketing Guide in China

SDG — Tue, 18 Mar 2025 10:43:42 +0000

If you're looking for a short video platform with remarkably steady popularity in China's lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.

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Everything About China Joy 2025 [Event Details]

SDG — Mon, 17 Feb 2025 00:45:03 +0000

Thanks to the country’s top online game publishers, more gaming content is gaining attention locally and globally. Annual conferences like China Joy 2025 make this heightened demand possible. Let's discuss what to expect during the fair, when and where it will be held, and the strategies you can consider to maximize its hype.

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8 New Digital Marketing Trends in China [2025 Insights]

SDG — Thu, 06 Feb 2025 14:36:03 +0000

The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.

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Top 7 Social Commerce Platforms in China [Marketer’s Guide]

SDG — Mon, 11 Nov 2024 16:46:54 +0000

Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.

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Multi-Channel Networks (MCN) in China: 7 Agencies To Work With

SDG — Tue, 06 Aug 2024 06:24:57 +0000

At first glance, China’s influencer marketing landscape appears to be an unlimited source of strategic partners. However, did you know that many top KOLs and KOCs in the country are part of Multi-Channel Networks (MCNs)?

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