Social Media Archives | Sekkei Digital Group

9 Little Red Book Marketing Tips For Foreign Brands [Full Guide]

SDG — Thu, 24 Apr 2025 04:41:47 +0000

User-generated content now drives purchasing decisions for many online shoppers in China, and Xiaohongshu is one of the few top platforms that shape the local consumer market. The app blends social discovery with e-commerce, giving consumers the power to browse, review, and recommend products using different media assets.

The post 9 Little Red Book Marketing Tips For Foreign Brands [Full Guide] appeared first on Sekkei Digital Group.

Entering China’s Family Travel Market [Insights & Strategies]

Paola — Wed, 16 Apr 2025 13:38:20 +0000

As China’s outbound tourism continues to recover, the family travel market segment also picks up its pace. More modern travelers (especially Millennial and Gen Z age groups) are planning overseas group tours online, which indicates a shift in preferences and consumption patterns.

The post Entering China’s Family Travel Market [Insights & Strategies] appeared first on Sekkei Digital Group.

WeChat Marketing Guide: How To Utilize China’s Super App

SDG — Tue, 15 Apr 2025 17:08:45 +0000

WeChat is the undisputed super app in China. In 2025, it garnered over 1.38 billion monthly active users, covering approximately 97% of the country’s population. With its massive user reach, consumer trends emerging from this platform naturally shape the patterns and preferences within the Chinese market.

The post WeChat Marketing Guide: How To Utilize China’s Super App appeared first on Sekkei Digital Group.

Getting Started with Douyin Marketing [Account Setup & Insights]

SDG — Tue, 15 Apr 2025 07:57:49 +0000

Among China’s popular social media platforms, the Douyin app has the most influence on the country's younger consumer base. Right now, it's the largest domestic short-video-sharing app in China. Douyin caters to over 835 million monthly active users, one-third of whom are dominated by local Gen Z and Millennials.

The post Getting Started with Douyin Marketing [Account Setup & Insights] appeared first on Sekkei Digital Group.

7 Major Food Fairs in China [B2B Marketer’s Guide]

SDG — Tue, 08 Apr 2025 11:58:37 +0000

When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?

The post 7 Major Food Fairs in China [B2B Marketer’s Guide] appeared first on Sekkei Digital Group.

Sina Weibo Marketing Guide: Everything You Need to Know

SDG — Thu, 03 Apr 2025 14:20:19 +0000

Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.

The post Sina Weibo Marketing Guide: Everything You Need to Know appeared first on Sekkei Digital Group.

Bilibili vs YouTube: Does Bilibili Still Matter in China?

SDG — Tue, 18 Mar 2025 15:32:06 +0000

China’s online video market has always been unique from the rest of the world. With YouTube inaccessible in the Chinese digital ecosystem, the Bilibili platform has become an excellent alternative for local internet users.

The post Bilibili vs YouTube: Does Bilibili Still Matter in China? appeared first on Sekkei Digital Group.

Kuaishou Marketing Guide in China

SDG — Tue, 18 Mar 2025 10:43:42 +0000

If you're looking for a short video platform with remarkably steady popularity in China's lower-tier cities and rural regions, look no further than Kuaishou. With more than 714.1 million monthly active users in 2025, this app is one of the fastest-growing social media platforms in the country.

The post Kuaishou Marketing Guide in China appeared first on Sekkei Digital Group.

Travel Live-streaming in China: 5 Tourism Marketing Strategies

SDG — Tue, 18 Mar 2025 06:39:30 +0000

Gone are the days when live commerce was only for buying products and services. In China’s tourism industry, consumers include live-streaming platforms as a significant part of their travel planning process (pre-trip, during-trip, and post-trip).

The post Travel Live-streaming in China: 5 Tourism Marketing Strategies appeared first on Sekkei Digital Group.

How to Promote an Event in China: Strategies for Global Companies

SDG — Sun, 09 Mar 2025 06:25:34 +0000

Digital marketing campaigns offer many avenues for event organizers and planners to foster user engagement and conversions across China’s digital ecosystem. However, it’s important to note that the platforms and strategies you’ll need to use differ from those in the West.

The post How to Promote an Event in China: Strategies for Global Companies appeared first on Sekkei Digital Group.