The demand for premium cosmetics products in China has long been driven by the perception of luxury goods as status symbols. If you think about it, the craze is also fundamentally fueled by the cultural influence of Chinese beauty standards.
5 Key Trends For High-End Cosmetics Market in China [Full Guide] Read More
Chinese consumers have always been enthusiastic about buying health products or any brand related to wellness. This strong preference stems from a cultural standpoint, where traditional Chinese medicine is believed to be an effective medical system to prevent illnesses.
Vitamins & Health Supplement Market in China [Key Trends] Read More
Artificial intelligence has taken the world by storm, with over 250 million companies worldwide utilizing this technology for their day-to-day business operations. Although the Chinese government has barred access to ChatGPT in China, Baidu took center stage and introduced its AI chatbot, Ernie Bot, to the general public as a local alternative.
ChatGPT vs Baidu Ernie Bot: How Can These Tools Help Your Brand? Read More
The conclusion of the previous pandemic has noticeably led to rising demand and consumption within the Chinese fragrance market. With local headlines reporting positive market insights and growing perfume sales, international brands are becoming more eager to seize this opportunity.
7 Tips To Dominate the Chinese Perfume Market [Trends & Insights] Read More
The Chinese market is the second-largest importing nation in the world, with over $2.6 trillion in trade value of imported consumer goods in 2021. Considering the rapid development of the local business scene within the past consecutive years, it’s no wonder foreign brands are rushing in to tap into it. And what better way to do that than participating in this year’s China International Import Expo (CIIE)?
China International Import Expo – CIIE [Marketing Guide] Read More
China’s expansive digital ecosystem offers foreign companies numerous ways to connect with their target audiences. Thanks to this, generating leads is not as complex as before. The only problem is traditional methods aren’t exactly the best way to go, especially now that the local market is highly segmented.
Lead Generation in China: 5 Ways To Get Quality Leads Read More
Brand localization in China involves many considerations that extend beyond simple translation. It includes language refinement, cultural acumen, and adapting to the values and inclinations of Chinese citizens. And since engaging with Chinese customers involves dealing with its distinctive nuances, the only way to succeed in your localization efforts is to have a profound understanding of the market.
Importance of Brand Localization for China Read More
According to Unesco, in 2019, there were 6 million international students globally. More than one in six of these students came from just one country: China. The country’s huge population, decades of rising economic prosperity, and the cultural importance with which education is endowed, make the ‘Middle Kingdom’ by far the largest market for overseas schools looking to attract international students.
Promoting Overseas Schools in China: Insights & Strategies Read More
According to recent statistics, more than 700,000 Chinese students are pursuing international education globally. Despite the recent decline in enrollment caused by the pandemic, overseas student enrollment is quickly regaining momentum while the global condition improves. And with the locals remaining faithful to the importance of education, international institutions hoping to start attracting Chinese students must develop strategies if they want to connect with their target audience.
Recruiting Chinese Students: Key Market Strategies Read More
How much do you know about the digital healthcare revolution occurring in China? Digital healthcare has grown exponentially over recent years as the demand for the standardization and digitization of healthcare, pharmaceutical services, and other medical services continues to rise. This article will discuss the rise of digital healthcare in China, what has led to it, and how you can capitalize on this growing opportunity.
Digital Healthcare in China Read More
