Content Marketing Archives | Sekkei Digital Group

How to Use Baidu Baike for Content Marketing in China [Guide]

SDG — Thu, 24 Apr 2025 12:27:20 +0000

Beyond its search engine platform, Baidu is widely known for its content marketing ecosystem. With Chinese internet users increasingly becoming savvy with their online purchases and brand patronage, creating a related Baike entry for your business can help your target audience get to know your offerings better.

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Baidu Ecosystem: 5 Best Platforms for Content Marketing

Sekkei Studio — Tue, 25 Mar 2025 14:28:11 +0000

A well-thought-out content marketing strategy is needed to stand out in a business landscape as crowded as China’s digital ecosystem. If your goal is to increase exposure and drive traffic from Chinese audience segments, Baidu is a great marketing channel to explore.

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7 China SEO Strategies to Boost Your Brand This 2025

SDG — Tue, 11 Feb 2025 15:41:03 +0000

Boosting your brand’s search visibility in Mainland China isn’t the same as improving your website’s ranking in Google. If you want to build organic traffic from Chinese internet users, you must ensure that your SEO strategy is aligned with the regulations and needs of the local audiences.

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ChatGPT vs Baidu Ernie Bot: How Can These Tools Help Your Brand?

SDG — Fri, 24 Nov 2023 06:23:32 +0000

Artificial intelligence has taken the world by storm, with over 250 million companies worldwide utilizing this technology for their day-to-day business operations. Although the Chinese government has barred access to ChatGPT in China, Baidu took center stage and introduced its AI chatbot, Ernie Bot, to the general public as a local alternative.

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How to Attract HNWIs in China in 2022

SDG — Wed, 10 Nov 2021 09:00:31 +0000

The number of High Net-Worth Individuals (HNWIs) in China has gone through the roof over the past ten years. This represents opportunities for firms that operate in the finance sector […]

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Hong Kong SEO: Best SEO Company with Digital Service

David — Wed, 18 Sep 2019 09:00:22 +0000

Implementing high-quality SEO on your website and digital media will always be beneficial for your marketing efforts. You should see SEO as a required investment.

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Localization Strategy: How to get started Marketing in China

David — Mon, 05 Nov 2018 07:34:05 +0000

China is the second largest economy in the world – and the fastest growing. If you want to succeed in the Chinese market, then you need to be aware of […]

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Digital Content Marketing: 3 Types you Should Know

David — Fri, 17 Aug 2018 06:36:19 +0000

China has a multifaceted digital economy that everyone seems to want a chunk of. With over 1.4 billion people and China’s surging strength in digital innovation, there’s a good chance […]

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