Baidu Advertising Archives | Sekkei Digital Group

How to Use Baidu Baike for Content Marketing in China [Guide]

Thu, 24 Apr 2025 12:27:20 +0000

Beyond its search engine platform, Baidu is widely known for its content marketing ecosystem. With Chinese internet users increasingly becoming savvy with their online purchases and brand patronage, creating a related Baike entry for your business can help your target audience get to know your offerings better.

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How To Run Baidu PPC Advertising Campaigns [Tips & Strategies]

Sat, 27 Apr 2024 16:00:15 +0000

Brands must adapt to standard market practices to launch a successful marketing campaign in China. One strategy that can help you do that is utilizing Baidu Ads. Besides a well-thought-out social media strategy, paid advertising tools can help generate high-quality leads and promote brand awareness if appropriate measures are implemented.

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How To Advertise Medical Products in China [Market Regulations]

Mon, 19 Feb 2024 03:51:35 +0000

In 2023, approximately $25 billion worth of medical equipment exports came to China from global markets like the United States, Germany, and Japan. And within the same year, the local pharmaceutical market imported foreign medicines valued at over $35 billion.

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Food Advertisements in China: How Does It Work? [Insights & Tips]

Sun, 04 Feb 2024 05:06:50 +0000

As China continues to rely on imported food, foreign manufacturers and brands are now more eager to enter the local market. The only problem is, how can they convince Chinese consumers to patronize their products?

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Baidu vs Google: 8 Key Differences Brands Should Remember

Fri, 03 Nov 2023 03:28:39 +0000

Optimizing for search engines is an excellent way to amplify your marketing strategy. However, due to the Great Firewall policy implemented by the Chinese government, the platforms available to local users differ greatly from the West.

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Boosting Your Baidu Advertising with Jimuyu: Maximizing ROI and User Experience

Thu, 25 May 2023 05:02:32 +0000

In today's digital landscape, where businesses strive to capture the attention of their target audience, Baidu Ads landing pages for PPC campaigns have become a vital component of successful marketing campaigns. A well-designed landing page can make all the difference in converting visitors into customers, driving revenue, and achieving marketing goals. And when it comes to tapping into the immense potential of the Chinese market, Baidu Jimuyu emerges as a powerful tool to optimize landing pages and maximize conversions.

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Baidu PPC: Ultimate Guide to Advertise on Baidu

Fri, 22 Nov 2019 09:00:38 +0000

With Baidu being the most popular search engine in China, it’s an undeniable good place to start when it comes to reaching Chinese consumers. Brand positioning plays a fundamental role for facilitating this reach and brands need to utilize search in a way that ensures their advertising resonates with the right audience in the most compelling way.

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Baidu SEM (PPC) vs SEO : Differences of Baidu Advertising

Fri, 28 Jun 2019 09:00:07 +0000

Baidu search engine optimization is an all-important marketing strategy for brands trying to attract customers, drive website traffic, and grow their business in the Chinese market. But search optimization can be a strenuous task to handle if you don’t know how to differentiate between Baidu SEM and Baidu SEO. To be truly successful with Baidu marketing, you’ll need to understand search optimization and know when to use SEM or SEO to have the most effective campaign.

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