When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.
Advertising in China: Finding the Best Strategies This 2025 Read More
WeChat has grown from a messaging app into a key platform that connects businesses with millions of consumers in China. As part of the Chinese digital lifestyle, it has become a gateway for building a strong brand presence, especially with the help of its dynamic advertising ecosystem.
The Ultimate Guide to WeChat Ads: Key Strategies & Practices Read More
Today, more businesses are pouring their ad spend allocations into digital outdoor media. These digital screens are seen as a unified canvas for storytelling, giving brands the power to deliver consistent and immersive messaging to their target audience beyond the four corners of desktop and mobile devices.
Digital OOH Advertising in China: New Trends & Opportunities Read More
In-Feed ads are one of the most popular ads types nowadays, and many companies have gradually shifted from search ads to in-feed ads. Because of this, in-feed advertisers need to stay ahead of the industry trend especially in the fierce competitive environment like China. They also need to understand potential competitors through a systematic competitor analysis, which involves industry market, product strategy, user audience, and ad placement strategy.
In this article, we will list down 4 important analysis pillars for a successful in-Feed ads campaign.
In-Feed Ads : Industry & Competitors Analysis Read More
As advertising becomes more apparent, businesses are looking past branding to build marketing strategies with measurable results.
What is Performance Marketing? Top Channels in China Read More
