Sina Weibo was once the most popular social media platform in Mainland China. However, the rise of WeChat, Xiaohongshu, and Douyin ultimately overshadowed its past glory within the local digital landscape.
This begs the question: Is it still a relevant marketing channel for reaching Chinese consumers? The short answer is yes.
Sina Weibo Marketing Guide: Everything You Need to Know Read More
The Chinese market is rapidly evolving. Not only is its digital ecosystem continuously innovating and expanding, but the way Chinese consumers engage with brands is also changing. The increased exposure of these local audiences to new technologies has made it more crucial for foreign businesses to adapt their digital marketing strategies to the changing trends.
8 New Digital Marketing Trends in China [2025 Insights] Read More
With Chinese consumers eager to spend their money during the Spring Festival celebrations, it’s a period that will likely bring about brand visibility and potential conversions with the right strategy. Read along as we discuss effective Chinese New Year marketing campaigns executed by some global brands.
5 Chinese New Year Marketing Campaign Strategies [Brand Guide] Read More
For many years, Key Opinion Leaders have been instrumental in the success of many foreign brand endorsements in China’s dynamic social media landscape. With their authentic appeal and domestic credibility, these influencers have become synonymous with authority and trust, allowing them to sway the purchasing opinion of their niche audience.
Guide to KOL Marketing in China: How to Get Started for 2025 Read More
When you advertise in China, there are three critical factors to remember: the digital landscape is fragmented, China is dominated by mobile, and Chinese consumers change their preferences quickly. Here are some insights you need to know.
Advertising in China: Finding the Best Strategies This 2025 Read More
Modern Chinese shoppers increasingly rely on local social media channels for credible recommendations and feedback from fellow consumers. Because of this, social commerce platforms emerged as the new shopping avenue, seamlessly integrating their online purchasing experiences into social engagement.
Top 7 Social Commerce Platforms in China [Marketer’s Guide] Read More
Today, there are over 1.3 billion Chinese internet users. With 74.2% of this user base actively engaging via social media, it’s clear why more foreign businesses are pouring their resources into building their presence on these apps.
Top Chinese Social Media Platforms in 2025 [Guide for Marketers] Read More
China’s travel and tourism industry continues to bounce back after the brief decline caused by the pandemic. The market has a predicted volume of 130 million Chinese tourists traveling abroad in 2024, a 50% increase compared to last year’s data.
9 Most Popular Chinese Travel KOLs In Mainland China Read More
Festivals are deeply rooted in China’s consumer market. In fact, many e-commerce platforms and brands take advantage of these holidays to attract potential traffic and sales conversions. One important date marketers can’t exclude from their marketing calendar is the 520 festival. It’s a day when most young people buy gifts and post online to celebrate love.
520 Festival in China: Unofficial Chinese Valentine’s Day Read More
Energy drinks have long been a staple in many supermarkets and convenience stores in China. With young Chinese consumers trying to maintain a healthy and active lifestyle, the demand for these products is at an all-time high.
How to Tap Into China’s Energy Drink Market [Strategies & Trends] Read More
