When entering the local business scene as a foreign brand, it’s important to get familiar with the Chinese market dynamics, your target audiences, and competitors. And what better way to do this than attending major food fairs in China?
7 Major Food Fairs in China [B2B Marketer’s Guide] Read More
China’s automotive industry has recorded fast market recovery, with 25 million vehicles produced and sold within the same year. With the Chinese government lifting the foreign ownership restrictions on automakers, the competition within the local business scene has become fiercer.
Inside China’s Automotive Market: Finding B2B Opportunities Read More
China has no shortage of B2B opportunities for foreign companies, especially now that shopping transactions can be made digitally with a single click. However, it doesn’t mean you can reap its benefits with typical marketing approach. Let’s discuss the best B2B marketing strategies and the most suitable online platforms for executing your campaigns.
7 Strategies for B2B Marketing in China [Baidu, WeChat, & More] Read More
China’s F&B import market continues to provide exciting opportunities for foreign brands and export professionals as the Chinese consumer preferences for healthy and imported foods gives rise to new developments in China’s e-commerce sector. As the online market for live seafood, fresh meat, and seasonal fruits and vegetables expands, F&B brands will need to adapt their digital marketing strategies if they want to create meaningful customer relations.
F&B in China – B2B Digital Success Formula Read More
In the age of personalization businesses must always make sure to tailor their messages to suit different personas and targeted consumers. For B2B businesses in the China market, the spread of digital channels and devices can make it difficult for B2B marketers to accurately target users with the right messages.
Why B2B Businesses Should Leverage the Power of Marketing Automation Read More
With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience. That’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.
How effective is LinkedIn for B2B Marketing in China Read More
