Social Media

KOL Marketing: Top Mistakes to Avoid in China

July 14, 2023

Collaborating with top Chinese KOLs is a proven strategy to promote brands in China, but you should know that your marketing plans won’t last long without a well-thought-out approach. Unfortunately, many marketers tend to overlook this problem when executing their campaigns. Regardless if you’re working with the most famous Chinese influencers, numerous factors, ranging from inadequate market knowledge to unclear brand expectations, can derail a KOL marketing campaign completely.

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KOL mistakes to avoid in China

Your 2022 Tmall Live-Streaming Guide

January 6, 2022

In this guide, we will detail what Live Commerce is, why brands should live-stream on Tmall, what sort of shoppers to expect when doing so, and how to get started.
Put simply, live commerce is the combination of online live-streaming with e-commerce. It can be thought of as teleshopping for the 21st century. What the television did for home shopping in the 1980s and 1990s, with companies like QVC becoming multi-billion-dollar juggernauts in just a decade or two, smartphones are doing for all shopping in the 21st century, at a significantly hastened pace.

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How effective is LinkedIn for B2B Marketing in China

January 10, 2020

With so many different social media platforms available for businesses to use, there’s always the chance of overlooking the most valuable platforms your business actually needs – especially for B2B companies. Whereas B2C companies can target consumers on just about any platform, B2Bs typically have a more difficult time connecting with their audience.  That’s why we are going to breakdown LinkedIn Marketing for B2B businesses in China.

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How effective is LinkedIn for B2B Marketing in China

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