xiaohongshu Archives | Sekkei Digital Group

From TikTok to RedNote: What Can These New Users Expect?

Thu, 23 Jan 2025 14:56:35 +0000

In the third week of January 2025, over half a million American internet users moved from TikTok to RedNote. This marks an unprecedented occurrence where a Chinese community-centric platform saw an unusual influx of non-domestic account registrations and app downloads.

The post From TikTok to RedNote: What Can These New Users Expect? appeared first on Sekkei Digital Group.

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Marketing to Affluent Chinese Female Travelers Using Xiaohongshu

Thu, 16 Jan 2025 15:19:26 +0000

With the power of She Economy extending its influence in the Chinese outbound tourism market, foreign travel brands must closely follow the consumption patterns that these audiences exhibit and how they affect their travel planning. And what better platform to find that data than Xiaohongshu?

The post Marketing to Affluent Chinese Female Travelers Using Xiaohongshu appeared first on Sekkei Digital Group.

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How to Use Xiaohongshu for Tourism Marketing

Sun, 01 Dec 2024 10:56:42 +0000

It’s no secret that Chinese travelers rely on top social media platforms to discover outbound travel destinations and activities. However, among the handful of options available in China, Xiaohongshu has emerged as the top source of travel planning resources in the past few years.

The post How to Use Xiaohongshu for Tourism Marketing appeared first on Sekkei Digital Group.

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